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About us
Apna News is a community-led initiative based in Bolton, which produces a unique newsletter, aimed at the region's ethnic minority population.

The Newsletter is produced in three languages - English, Urdu and Gujarati. Hand delivered free to ethnic minority households, it is made available from a number of outreach locations such as libraries community centres and health centres. Apna means "our": demonstrating the project's intention to create a publication that belongs very much too all section's of the community.

Apna promotes cultural awareness in a very practical way - by communicating a range of positive news stories and publicizing opportunities in a relevant manner.

Those involved with the project feel that although the main target audience is the ethnic minority community, the wider community can also benefit. Apna feels it has a role to play in bridging the cultural gaps that exist within the community.

Integration is a fundamental part of the philosophy.

Established in 1997, Apna News has proven to be a successful and effective medium, communicating with a diverse local community and encouraging a better understanding of cultural issues. The project has done a lot to enhance and promote community relations in the area. It has also effectively raised awareness of service provision; ensuring ethnic minorities have full and proper access.

From a business perspective the publication offers a niche market, accessing the ethnic minority community. This has proved to be successful lever to attract business advertisers.

 

Apna Publications